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Search engines utilize complex algorithms and indexing techniques to find relevant results among the myriad domains across the internet. Much of this is actually invisible to most web developers or casual search engine users. To get a better view of what the search engine “spiders” see when indexing your web site, utilize the Spider Simulator tool utilizing your domain name. This can be an eye-opening exercise in that you may discover your content does not result in matching the searches you would expect. This gives you the opportunity to enhance your web site to improve SEO matchup for better discovery by search engine spiders.