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Internet users have little patience with slow or unresponsive web pages. If you don’t provide optimum loading speeds and a reasonable level of performance, you will quickly lose a visitor’s attention, resulting in lost interest and perhaps lost sales or other revenue. Page Speed Checker will tell you the truth about your page performance so that you can evaluate results against your other page load rates or even compare against like pages offered by the competition. Armed with the facts, you can take appropriate steps to improve where poor performance warrants action. This may include reducing the number of videos or graphics on a page, or splitting an especially slow-performing page into multiple pages.