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MozRank Checker analyzes search engine rankings for results of keyword content and web pages. A web site’s MozRank is basically determined by its popularity generated by the number and quality of other pages that refer to them. Knowing a site’s MozRank is important if they are competitors or you have plans to purchase a domain. It’s also beneficial to know the MozRank of your own web site or sites so that you can take action to increase your rating if you find it lags behind the ranking of other similar sites.